celebrates their first ever big game with sweepstakes competition

Sports fans among you may have heard the news about’s forthcoming ad spot during the “big game” taking place in the US.  The Super Bowl is well known over in the US for its adverts and its half-time show will feature an epic advert, with award-winning actor, filmmaker and musician, Idris Elba.

The global travel leader is pleased to announce a sweepstakes launching in conjunction with kickoff on 13th February for those staying up to enjoy the action. To celebrate their first-ever “big game” spot, will be giving away up to almost £400,000  100 trips at up to £3,700.00 each – during the game inspired by any of the amazing destinations featured in this year’s adverts , including’s spot. So while international viewers may not have a team they’re backing to win the “big game”, they might just win big themselves!

How it works is simple: when viewers see a dream destination at any point during the game, all they need to do is tag @bookingcom on Twitter, Instagram or Facebook with #SendMeThere and #Sweepstakes to be entered for a chance to win a vacation bookable on The giveaway begins on 13th February 2022 at 11.30pm GMT, timed to the game kickoff, and ends at 5am, with winners chosen at random and ultimately deciding what destination they would like to visit that aligns with the destination spotted in the advert that inspired them. As easy as watching the game and scrolling social media, consumers can enter as many times as they want. makes it easier for everyone to experience the world, so it’s only fitting that’s giveaway would be easy to enter too. Plus, is not giving away points, they’re bookingdream vacations inspired by the aspirational “big game” ads on sweepstakes winners’ behalf. is the simple, helpful, reliable and functional travel platform, and the giveaway is no different.

To stay up to date on how to enter and for more information on official rules (coming soon, starting February 9th), visit’s social channels:,


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