BEST Cereal has announced a partnership with one of the biggest and most anticipated Netflix releases of the year, Squid Game 2, with the launch of a limited-edition flavoured cereal.
The iconic breakfast brand, launched by YouTube collective the Sidemen, has launched a Honeycomb Crisp flavoured cereal ahead of season two of the landmark South Korean show being released on 26th December on Netflix.
The flavour is inspired by the famous Dalgona Cookie, which became a popular icon following the challenge in the first series of Squid Game. Participants were required to remove specific shapes from a piece of Korean honeycomb toffee without breaking it.
Available now, exclusively on BEST Breakfasts website, this special edition cereal will also hit the shelves of Morrisons on January 20th, 2025, priced at £3.50 RRP for a 425g box. Every purchase of the cereal also offers consumers the chance to win a cash prize of £4,560.
The packaging for BEST’s Squid Game cereal was teased on social media yesterday, with fans sharing their excitement ahead of the launch.
One person commented: “Woahhhhhh can’t wait for this!!”
“BEST Cereal are ‘ready to play’ with the launch of our new Honeycomb Crisp flavoured cereal, in partnership with Netflix’s Squid Game. We set out to create a true breakfast celebration of what fans love about Netflix’s hit show, with a flavour and format inspired by the infamous Dalgona Cookie challenge, resulting in a fun and delicious breakfast experience for fans to enjoy. Ahead of the launch of the second series of this global phenomenon, our new limited-edition cereal is already generating a buzz online, with fans loving this playful twist on this sweet treat. We’re so proud to partner with Netflix on this limited-edition product, and to bring the creativity and thrill of the series to breakfast tables across the nation.”
Sidemen’s manager, Jordan Schwarzenberger
The Sidemen’s Tobi Brown, known online as TBJZL, says: “Less than 12 months since launching BEST Cereal, this partnership with Netflix’s Squid Game shows how far the brand has come. The Sidemen couldn’t be prouder of what’s been achieved already, and this is just the start. We’re huge fans of Squid Game and we hope fans love Honeycomb Crisp as much as we do.”
When it launched in 2021, Squid Game became Netflix’s most-watched series and to this day, it is the most-watched show in Netflix history.
BEST Cereal’s successful launch of the original flavours, Choco Crunch and Caramel Gold, as well as limited-edition Ice Cream Crunch earlier this year, resulted in more than 1,000,000 boxes being sold in the first six months, instantly making it the fastest-growing cereal in the UK.
BEST Cereal is developed by renowned cereals manufacturer Mornflake for British YouTube collective the Sidemen.
To get your hands on a box of BEST Cereal’s limited edition Squid Game Honeycomb Crisp, visit: https://www.bestbreakfasts.com
