BEST, the UK’s fastest selling cereal brand, has announced the launch of a new filled pillow cereal. The updated cereal pillows combine a crispy outer shell with a new creamy filling and will be available in Chocolate Crunch and Caramel Gold flavours.
The Chocolate Crunch and Caramel Gold filled pillows will be available for £3.50 RRP from May 12th in Morrisons both online and in stores across the UK.
The new cereal from BEST, founded by the Sidemen in March last year, was teased by the YouTubers during their sold out Sidemen Charity Match at Wembley Stadium to over 90,000 people in the stadium and to millions more watching the match online. BEST Breakfasts was also shirt-sleeve sponsor of the YouTube AllStars in the iconic football match.
The new products also have updated packaging, with the on-pack design offering customers a chance to win incredible experiences across the UK. This comes as part of BEST’s new year-long partnership with leading attractions website, Day Out With The Kids.
The Sidemen are famed for the experiences they deliver every week on Sidemen Sunday, watched by millions around the world every week, and this partnership through their cereal brand is a strong platform to promote the very BEST experience available in the UK.
Throughout this year, families will have a chance to win unforgettable experiences through a special rewards programme when they collect and submit the on-pack vouchers.
Previous prizes include an overnight stay for a family of up to five in an exclusive lodge at West Midlands Safari Park, where winners will be treated to a VIP package allowing them to go behind the scenes at the park, and even feed some of the exotic animals.
Tobi Brown, aka TBJZL from the Sidemen, said:
“As a group of British YouTubers, we’ve always been proud of where we come from, and with BEST, we want to celebrate the best of the UK by highlighting the top attractions on our doorstep. BEST’s latest partnership with DOWTK is our way of encouraging families to create memories together giving them access to some unforgettable experiences through something as simple as buying a box of their favourite cereal.”
To take part in the competition, customer need to collect the tokens from BEST cereal boxes and submit them via the BEST Cereal website. For detailed information on how to participate and full terms and conditions, please visit the BEST Cereal rewards page.
