Ben & Jerry’s celebrate Non-Dairy Phish Food

To celebrate the launch of Phish Food in delicious Non-Dairy, Ben & Jerry’s wanted to make it even easier for fans to fish for their favourite chunks in a tub of the gooey marshmallow and caramel swirl packed chocolatey ice cream.

For 25 years, Ben & Jerry’s fans have been enjoying Phish Food ice cream With. A. Spoon. But today, the ice cream adventurers introduce to you The Phish Net. Is it a spoon? Is it a net? It’s BOTH! The ingenious NEW Phish Net is the perfect device for the ultimate Phish Food fan this Veganuary. Simply attach the reusable net attachment to the handle and cast it into a tub of Non-Dairy Phish Food ice cream. Once you’ve scooped up a bowlful of chunks, replace with the spoon attachment, and enjoy.

Fans need to be fast to catch an o-phish-al keep sake Phish Net and a tub of Non-Dairy Phish Food to cast it into. A limited supply will be up for grabs via a dedicated landing page between 28th December 2022 and 25th January 2023. As an added bonus, five lucky winners will also reel in the ultimate catch – a year’s supply of Ben & Jerry’s!

Non-Dairy Phish Food – the latest addition to Ben & Jerry’s non-dairy ice cream line up – will now be available in most major supermarkets across the UK*. Fans can also head to the Ben & Jerry’s Scoop Shop in Soho, London to either grab a tub to take away, try a scoop in a cone, or for a limited time only from 16th January 2023, enjoy a Non-Dairy Phish Food Milkshake.

 

Happy Phishing!

 

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