Beats by Dr. Dre (Beats) and Alo Yoga (Alo) announced the launch of the Beats X Alo Special Edition Fit Pro true wireless earphones. This exclusive collaboration blends a glossy black finish with polished chrome-like hits, making these wireless earbuds a natural fit from the studio to the street.
The two esteemed Los Angeles-based brands—both known for their distinguishable fashion forward aesthetic in fitness, have come together to create the perfect workout accessory. With a debossed Alo logo on the right earbud and pearlized “b” logos on both buds, these true wireless earbuds make a chic yet subtle statement. High-gloss coating infused with shimmering sparkles give the custom Beats Fit Pro case a liquid metal shine, while the interior features a striking, reflective chrome-like finish.
Beats Fit Pro are the most advanced and innovative Beats earphones to date, providing a premium sound experience with Active Noise Cancellation, Transparency and Adaptive EQ modes, Spatial Audio with dynamic head tracking, and the Apple H1 chip. It is also compatible with Android phones by downloading the Beats companion app. Visit beatsbydre.com for more information.
“The Beats x Alo collaboration felt truly predestined as both Los Angeles hometown brands have made a lasting impact on fitness and culture,” said Chris Thorne, Beats CMO. “Beats and Alo have a shared passion for high-performance products that allow our customers to express their unique and distinct personalities. We’re thrilled to join forces with Alo and bring the perfect tech accessory to the world of fitness.”
“We are thrilled to announce an exciting collaboration between Beats and Alo Yoga, uniting the worlds of premium sound and mindful movement. This partnership is more than just a fusion of technology and fashion; it’s a celebration of the rhythm of life and the practice of being present. Together, we aim to inspire our communities to live their most authentic lives, amplified by the power of music and movement.” Said Danny Harris, Co-CEO and Co-Founder.
To accompany the collaboration, Beats and Alo tapped GRAMMY® Award-winning Global Platinum Recording artist Tyla for the launch campaign. Filmed in the Bahamas, the campaign is an immersive sensory journey featuring the track “Safer” off her recently released debut album, TYLA. Watch the campaign here.
“Partnering with Beats and Alo has been a dream collaboration for me,” said Tyla. “I’m so excited to join forces on this campaign and share a product I personally rely on day- in, day-out.”
In celebration of the collaboration and campaign launch, Tyla will sit down with Apple Music radio show host Nadeska Alexis at Apple SoHo on April 4th at 6pm EST. The conversation is part of Apple’s Today at Apple programming and will highlight the power of music in wellness. Participants can register now for the Today at Apple session at apple.co/Tyla.
Today at Apple offers free and educational programming in Apple Store locations around the world to inspire customers to go further with their passions and the products they love.
Beats x Alo Special Edition Beats Fit Pro (£219.99) will be available beginning April 4th at apple.com, aloyoga.com, and select Apple Store and Alo Store locations*. See below for a full list of locations. Alo Access members can begin pre-ordering the product today at aloyoga.com.
