Since its initial launch in November 2021, Beats Fit Pro has seen quick success, becoming Beats’ best-selling fitness earbuds in 2022. Today, Beats announces these advanced true wireless earbuds will be available in three striking and energetic new colours, Coral Pink, Volt Yellow and Tidal Blue, beginning February 23rd.
To accompany the launch, Beats tapped singer, songwriter and actress Chlöe Bailey and American tennis player Frances Tiafoe for its new campaign, LOCK IN. WORK OUT. Showing off the incredible secure fit and versatility of Beats Fit Pro, Chlöe can be seen taking the earbuds through its paces in a high-energy :30 video as she does everything from boxing to dancing. The film debuts her new single “Body Do,” off her long-awaited upcoming solo album, In Pieces.
“Whether I’m getting ready for a big performance or simply doing my daily workout to maintain a healthy mind and body, I love the versatility of Beats Fit Pro. It is literally an everyday essential for me. I use it to power my workouts or even in my daily routine when I want to block out the noise,” says Chlöe Bailey.
Meanwhile, a mixture of ultra slow-motion and high-speed video capture Frances Tiafoe’s speed and tenacity as he wears Beats Fit Pro on the court.
“I love music. Especially hip-hop and afro beats. Getting ready for practice and matches while vibing out to my favorite songs is a huge part of my training process. Beats Fit Pro are the only earphones that deliver the sound and fit I need,” says Frances Tiafoe.
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