As part of Beats by Dre’s ongoing conversation surrounding anti-racism, this weekend saw the brand greet fans back to stadiums up and down the country with a powerful anti-racism message projected onto a number of iconic football stadiums including Emirates (Arsenal), Anfield (Liverpool), Stamford Bridge (Chelsea) and Tottenham Hotspur Stadium (Spurs). To mark their position firmly on the matter, a number of face mask for players and fans featuring the words, “Bring back fans. Not racists” were handed out before each game.
The projections build on Beats recent efforts to highlight and confront the change that still needs to happen today and follows its recently launched campaign “You Love Me,” which aims to celebrate black culture and resilience. The projections also continue on from Beats one-to-one discussion between former Chelsea footballer and activist Paul Canoville and current star Callum Hudson-Odoi which acknowledges the necessary work that still needs to be done to eradicate racism from football and society, once and for all.