BEATS BY DR. DRE AND TIKTOK LAUNCH NEW CAMPAIGN #BEATSDAISYCHALLENGE

Beats by Dr. Dre (Beats) have teamed up with TikTok and Ashnikko to collaborate on the creation of her new music video that will bring to life a creative world. To showcase the breadth of this ever expanding universe, Ashnikko will call upon the TikTok community to be part of the track’s music video which will be made using content created on TikTok.

The campaign celebrates the power of TikTok’s community and its ability to fuse creative expression and music. Singer-rapper Ashnikko kicks off the campaign by releasing new track ‘Daisy’. The video incorporates the four new PowerbeatsPro headphone colours: Glacier Blue, Spring Yellow, Cloud Pink and Lava Red. ‘Daisy’ has an unconventionally empowering message with genre blending production and raucous sound effects.

Ashnikko: “Daisy is my golden child and Beats really made this wild ass vision come to life. All I can say about the video is *dramatic chefs kiss*”

During a 4 week period, Ashnikko will leverage her community of fans on TikTok, calling on content creators to participate in challenges designed to give Gen Z room to express themselves and showcase their creativity. Each week a new challenge will be released that represents a new colour. Ashnikko and Beats will select the most creative entrees to be featured in the final version of the colourful music video, which will showcase Beats product, the colour story and incorporate TikTok videos submitted during the campaign. Directed by Fashion Director Charlotte Rutherford  viewers will watch Ashnikko’s cabin fever dream unfold.

#BeatsDaisyChallenge goes-live on TikTok Saturday 11th July