A collaboration between BACARDI rum and the award-winning non-profit organisation Lonely Whale has secured commitments from EDITION Hotels and private members venue The Hospital Club to remove single-use plastic straws from their sites. Soho House have previously removed all plastic straws from its sites across the world. At the same time, the rum brand’s parent company Bacardi Limited has committed to review its supply chain to further reduce single-use plastic and increase recyclable and biodegradable plastic and Soho House will be working in partnership with Lonely Whale and Bacardi to remove all single use plastics from its venues globally.
The UK venues will support BACARDÍ rum and Lonely Whale’s shared goal to remove 50 million single use plastic straws from the capital this summer by becoming 100% single-use plastic straw-free. Additional restaurants, bars and venues can join the movement and consumers can pledge their support by signing to be part of Lonely Whale’s ‘For A Strawless Ocean’ initiative on www.thefuturedoesntsuck.org. Progress can then be tracked across the campaign to witness 50 million removed by the end of summer 2018.
In the UK, BACARDÍ rum has eliminated single-use plastic straws from all branded events, music activations and the BACARDÍ Rum Truck. In addition, BACARDÍ will donate the proceeds of ticket sales from its Casa BACARDÍ music events, taking place throughout June and July in London, Manchester, and Birmingham, to Lonely Whale’s ‘For A Strawless Ocean’ initiative. In 2016, Bacardi Limited made a bold statement by announcing that they would phase out the use of plastic straws at all in-house events around the world. Within one year, Bacardi eliminated one million plastic straws from its offices and brand homes around the world.
“Every day we have an army of people walking in to bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard,” added John Burke, chief marketing officer for Bacardi globally. “Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the greater Bacardi world to determine how and where we can truly make a bigger difference and continue leading the charge to build a more sustainable future. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #TheFutureDoesntSuck.”
“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. “Single-use plastic items are among the most collected pieces of rubbish in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”
“We’re thrilled to partner with Bacardi, a paramount leader, to attract, surprise, and educate Brits across all demographics and geographies,” says Dune Ives, Executive Director of Lonely Whale. “Our goal is to encourage everyone, as Bacardi has already done, to go beyond the straw and work collaboratively to ensure #TheFutureDoesntSuck for generations to come.”
“Soho House has removed plastic straws from all of our Houses and restaurants around the world.” Said Martin Kuczmarski, Chief Operations Officer at Soho House. “We are now working on making our Houses single-use plastic free, starting with Little Beach House Barcelona. We are pleased other businesses are following suit and working with Lonely Whale and BACARDI rum to achieve this.”
To launch the campaign and to raise public awareness of the issue, BACARDÍ rum and Lonely Whale commissioned London-based illustrator Sarah Tanat Jones to create a series of thought-provoking illustrations highlighting the damage that single-use plastic straws inflict on the environment. Sarah’s animation-like images feature single-use plastic straws as weapons of destruction to land a serious message about their impact on the world’s oceans and sea life.
Globally, Bacardi Limited and Lonely Whale have joined forces to rid the environment of one billion single-use plastic straws by 2020 in launching #TheFutureDoesntSuck ‘For A Strawless Ocean’.