Today, the forward-thinking, outspoken American artist Azealia Banks launched the video for her new track â€œWallaceâ€. The track and video â€“ taken from her critically acclaimed debut album â€œBroke With Expensive Tasteâ€ â€“ was produced by Collins and directed by Nick Ace and Rob Soucy (in collaboration with Banks).
This groundbreaking, web-cam driven, interactive film features Azealia Banks like youâ€™ve never seen before. Fans can interact via their web-cam device, instantly transforming their browser into a living mirror. As someone renowned for her passion and affinity for new technology and social media, this is the perfect platform for Azealia Banks and is a bold new step toward increasing artist and fan interaction.
By looking at yourself and Azealia Banks on your screen, you can instantly control her movements and place yourself in the backdrop of her new music video.
â€œIâ€™m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and Iâ€™m thrilled to be part of a potentially groundbreaking new â€œnormâ€ in the future of making music videos,â€ said Azealia Banks of the project.
Check out the trailer for the video below:
The incredible new video works exclusively on Google’s Chrome browser. Click here to get interactive! www.wallace.azealiabanks.com