Ashley Madekwe is the New Ambassador for Reebok Classic x FACE

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The growing influence of sportswear on the fashion industry shows no signs of slowing down. The trend, deemed sports luxe, was a hit on the Spring 2015 runways.

Activewear giant Reebok is embracing the surge in fitness apparel by launching a new partnership for their line Reebok Classic x FACE. They’ve enlisted fashion blogger and former Revenge star, Ashley Madekwe, as their new ambassador.

The footwear producers have partnered with the beauty brand FACE Stockholm to launch a brand new, limited edition, lineup of fabulous trainers. Based off the concept that amazing make-up and great kicks act as the perfect finishing touches, the collection will feature bold colors and classic silhouettes including Classic Leather, Princess and Freestyle Hi.

FACE X REEBOK CLASSIC PRINCESS SPIRIT SHEER BLUE 4 FACE X REEBOK CLASSIC PRINCESS SPIRIT ROSETTE 2 FACE X REEBOK CLASSIC PRINCESS SPIRIT CARBON FACE X REEBOK CLASSIC PRINCESS HI SPIRIT WINTERSAGE5 FACE X REEBOK CLASSIC PRINCESS HI SPIRIT ROSETTE - Copy FACE X REEBOK CLASSIC PRINCESS HI SPIRIT ROSETTE4 FACE X REEBOK CLASSIC PRINCESS HI SPIRIT LUNA PINK7 FACE X REEBOK CLASSIC PRINCESS HI SPIRIT LUNA PINK6

The line’s new adverts include Madkwe sporting the fresh, new kicks – and nothing else – to channel the truly powerful femininity of the collaboration.

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Madekwe hosted the collab’s official launch party in New York. The event acted as one of the first fusions of sneaker fashion and beauty products. Madekwe brought sports luxe to the party with a Marni dress paired with Reebok Classic X FACE Stockholm Classic leathers.

The full collection will be available July 1, 2015. Look for it in stores and online.

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