This Easter, Cadbury – the nation’s favourite chocolate brand – celebrates the return of the Cadbury Worldwide Hide. The virtual Easter egg hunt is back for 2024, encouraging people to hide an Easter egg anywhere in the world for a loved one to find. And if you’d like to make their Easter extra memorable, you can purchase your special someone a real Cadbury Easter egg too – delivered directly to their door!
Simply hide a virtual purple Easter egg on the digital Worldwide Hide map. Write a clue for your loved one to help them find their egg – in a place that means something to just you and them – from ‘our favourite picnic spot’ to ‘our usual woodland walk’ or ‘where we catch up over coffee’. Using the clue, your special someone can search for their Easter egg – reminding them of your precious memories together. The hiding begins on 26th February and ends on 1st April at worldwidehide.cadbury.co.uk.
All eggs hidden on the Cadbury Worldwide Hide are done so virtually. However, you can also choose to gift a real Cadbury Easter egg for someone special, which will be delivered directly to their door. Just visit worldwidehide.cadbury.co.uk and follow the steps to share a special clue with a loved one.
To inspire more generosity this Easter, Cadbury Worldwide Hide is designed to encourage the exchange of shared memories among friends, family, and community. Sharing special memories through clues only you and your loved one know helps bring you closer together, and gives your special someone a little lift this Easter.
Sophia Burger, Junior Brand Manager for Cadbury Easter comments: “At Cadbury, we love to inspire a little more generosity in the world and, this Easter, the return of the Cadbury Worldwide Hide continues doing just that. By asking people to hide an egg for their special someone somewhere in the world that means something to them, we hope to bring people together to celebrate a fond memory. Since its inception in 2020, the campaign continues to give people a little lift at Easter time, and makes our loved ones feel truly special.”
The Cadbury Worldwide Hide is open from 26th February until 1st April, just visit worldwidewide.cadbury.co.uk and follow the steps to share a special clue with a loved one.
