Alt. Sport Meets: LaLiga Special with Keegan pierce

Keegan Pierce speaks to Andre Dixon and Matthew Connell to discuss how LaLiga’s social awareness has been stronger than ever during the COVID-19 crisis.

The global COVID-19 crisis forced the postponement of LaLiga back on March 12th but LaLiga hasn’t stood still during this time. Despite the postponement of the competition, LaLiga has maintained its commitment not only to football but to societal development, leading several high-profile solidarity actions during the confinement period in Spain, in addition to coordinating and promoting those of others. Under the global ‘LaLiga se juega en casa‘ strategy (‘LaLiga is played at home,’ in English), over €1.2 million has been raised for the acquisition of medical equipment, among other things. Among the most innovative and followed actions were the macro charity music concert LaLiga Santander Fest and eSports tournament LaLiga Santander Challenge, which drew an audience of over 61 million from all over the world.

Furthermore, LaLiga’s focus during the COVID-19 crisis has not been limited to actions for huge audiences, however, focusing also on those most affected by the outbreak and those already taking part in its up and running sporting and social projects worldwide. Some of these projects are: social and sporting projects for youth development, permanent academies, the creation of socio-educational schools, projects for instilling values, social intervention projects, local scouting projects with high performance visits to Spain, collaborations with national teams, projects to train coaches and managers, annual Spanish Academies Meetings, and MoUs with national leagues and federations.

With this objective in mind and thanks to this clear structure and method, LaLiga has contributed significantly to societal development through football around the world. 313 projects have been run in 35 countries since September 2015, training 200,000 children and 20,000 coaches and educators thanks to the 645 coaches sent by LaLiga. Likewise, 284 socio-educational schools have been created and 32 MoUs have been signed with leagues and federations in more than 26 countries, offering the perfect breeding ground for the proliferation of even more sporting and social projects in the future.

In fact, one of LaLiga’s most important stated objectives is to support societal development and football growth around the world, under the slogan “We have an obligation to give back to society what society has given us.” The organisation sees the values of football as the ideal means of building a better world and, as a result, has put its influence and experience at the service of society. Sport by and for society. Especially at such a difficult time as now.



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