Breakfast-obsessed Brits admit eating the same morning meal for at least 5 years, with two thirds considering it vital to the start of their day. Keen to add a dash of dinnertime adventure to breakfast, Alpro has stepped up to the plate with a solution: a first-of-its-kind plant-based breakfast tasting menu in an exciting collaboration with TikTok sensation and Michelin-trained chef Poppy O’Toole, and an exclusive London event on Thursday 14th March.
The innovative five course menu has been created to help Brits re-invigorate their breakfast, with research from the plant-based pioneers also revealing that 11 per cent of people don’t feel inspired to try new things, and nine per cent admitted they lack creativity to whip something else up at breakfast time.
Research also shone a spotlight on the UK’s breakfast personas and Brit’s peculiarities when it comes to their morning meal:
- Multi-Course Diners: 30 per cent of breakfast lovers treat themselves to more than one dish – rising to 49 per cent of Londoners.
- Dreamers: Breakfast enthusiasts can’t get their morning meal off their mind as over two thirds (69 per cent) of people who eat breakfast look forward to starting their day with it.
- Creatures of Habit: 23 per cent of people who eat breakfast are better at exploring more options and trying new things at dinnertime than breakfast as they have more time in the evening (53 per cent), more recipe books focused on suppertime meals (26 per cent) and know simple ways to add taste and flavour to dinnertime dishes (20 per cent).
- Variety Seekers: A fifth want to see more variety when it comes to their morning meal, as 13 per cent sprinkle herbs and spices to their (otherwise, plain) scrambled eggs, and seven per cent turn to plant-based alternatives to milk for something tasty with their cereals.
- Ditherers: This breakfast trend sees a third of people who eat breakfast (33 per cent) admitting they simply can’t decide what to have, so they end up skipping their morning meal entirely!
So, to help Brits out with their breakfast, the first-of-its-kind menu created by Poppy O’Toole includes simple taste twists to elevate classic breakfast dishes. Packed with taste variety – from an Alpro almond waffle with creamy almond butter and juicy peaches, to crispy curried hashbrowns topped with a dollop of creamy coconut yoghurt alternative, and sweet mango chutney – the menu takes inspiration from popular dinnertime tasting menus. There’s even an Alpro amuse bouche! Highlights from the recipe collection for people to try at home can be found here.
Michelin-trained chef and TikTok sensation, Poppy O’Toole said:
“While dinner often steals the spotlight for its diverse and exciting flavours, breakfast deserves to share the limelight! I’m so excited for everyone to try the first-of-its-kind plant-based tasting menu this March.”
Breakfast enthusiasts can book themselves in to try the tasting menu for themselves on Thursday 14th March as Poppy O’Toole is set to serve up the five plant-based courses at a special event at Mortimer House in London. Tickets cost £5 (plus £1.50 booking fee) to dine – that’s only £1 per course! – and proceeds from ticket sales will be donated to the charity, Food Cycle, which connects communities, reducing loneliness and food poverty.
