Mahou, the authentic Spanish beer born in the heart of Madrid in 1890, reveals that almost half of Brits (43%) would drop everything to emigrate to Madrid right this second if they had the chance. And now customers are in with a chance to do just that as every pack of beer that is purchased includes a chance to win a trip to Madrid with Mahou!
Researchers polled over 2,000 Brits and discovered that the top three reasons behind this popular desire are to enjoy the sun (63%), the overall Spanish lifestyle (59%) and authentic food (44%). Considering the weather in the UK at the moment, who’s to blame them!?
Turns out everyone is obsessed with sipping on a cold beer in the Spanish sun (who wouldn’t be!?). Nearly one in three (32%) wanted to pack up and move to Madrid to enjoy a beer with friends.
Other reasons include, Brits wanting to relax on the Spanish terraces (39%), to enjoy the culture including the museums (one in three), the overall diverse community (31%) and to shop in the city centres (24%).
Talking of the good Spanish lifestyle, Brits are keen to bring many aspects of it to the UK. Over half of Brits (55%) crave the slower pace of life (55%), the culture (46%), the spontaneous, relaxing meetups (38%) and unsurprisingly want to bring the experience of enjoying tapas and beers in the Spanish sun (37%).
Other aspects of the Spanish lifestyle that Brits want to enjoy in the UK are the local communities (36%), alfresco dining (one in three) and having authentic family and friendship bonds (one in three).
Mahou, the ultimate authentic Spanish beer, can help bring this lifestyle dream to reality, from right here in the UK.
Madrid, the heart of Spain, is the finest example of Spanish culture thanks to the hospitable, sociable and diverse communities that live there. The city is full of vibrant personalities.
In Madrid, when people come together, it’s always over a ‘caña’ of Mahou, which gives this moment a unique ‘flavour’. It’s a time for good food and good beer whilst catching up with old friends and new ones. The real taste of Madrid: A taste that is internationally renowned and has grown over 130 years of history and seven generations of passionate master brewers.
Mahou captivates not only the taste but also the hearts of Brtis, as an ambassador of the social and lively Madrid lifestyle. Because when enjoying a Mahou, it’s not just tasting a beer, it’s sharing the Real Taste of Madrid.
Recently revalidated for another year as the most consumed beer brand in Spain by Kantar Brand Footprint**.
What a perfect time to grab some tapas, a crisp Mahou beer, get friends and family together and settle in for a Spanish-themed night! And whatever you do…don’t forget to enter the competition found on the pack to be in with a chance to win a trip to Madrid…
Lourdes Cuesta, Mahou UK Marketing Manager, comments: “Unsurprisingly, Brits are craving that incredible Spanish lifestyle and would drop everything to move there. It’s great to see that they want to get their hands on a cold Spanish beer, you might not be in Spain (yet – be sure to enter our competition on our beer packs) but we’re here to offer that experience right in the UK! Get your hands on one of our beers and bring that idealistic Spanish lifestyle right to you!”
For a chance to win a trip to Madrid, after you have purchased the beer, click here: https://www.promoentries.com/mahou-tapas-madrid-2023/
Then proceed to enter your date of birth, your details and proof of purchase!
