Cadbury’s has announced that its much-anticipated Cadbury Secret Santa postal service is back. Returning for its sixth year, Cadbury Secret Santa is a much-loved festive ritual that invites up to 120,000 people to share a moment of generosity and send a bar of delicious Cadbury chocolate to someone special for free completely in secret* via pop-up posters across the country.
As the festive season draws closer, many gifts will be travelling round the country by train, and the lovable Cadbury Secret Santa postie Jeff is inviting fans to take part in the chocolate brand’s ritual. Spotted being loaded onto the Cadbury Secret Santa Express at the Secret Santa Depot, the secret deliveries of Cadbury chocolate bars are on track to reach loved ones near and far from today, with the train full steam ahead across the nation.
To take part in a shared moment of warmth and generosity, festive fans and chocolate aficionados alike should look out for the Cadbury Secret Santa posters that will be appearing across the country, including train stations, shopping centres and bus stops from now until 24th December. Making it easier than ever to gift chocolate in secret, more special digital posters will be appearing than ever before. Once tracked down, secret Santas can scan a QR code to virtually meet Jeff, the Cadbury Secret Santa postie, and be taken on an interactive digital journey to help them choo-choose a chocolate bar to gift to a loved one. Each day of the campaign additional bars will be released to give as many people as possible the chance of sending a bar of chocolate in secret to someone special, because there’s no more selfless act of generosity than giving someone a gift in secret.
The postal service is also unveiled alongside the brand’s Christmas advert, which stars the much-loved, cheeky Cadbury Secret Santa postie Jeff. In the film, the generous character showcases how, through the pop-up posters, viewers can spread joy and generosity by sending an anonymous bar of Cadbury chocolate to a loved one for free.
“Our cherished Cadbury Secret Santa ritual is back! This year, we wanted to spread generosity even further across the nation, so we have made Cadbury Secret Santa more accessible than ever before. From today right up until Christmas Eve we are giving 120,000 people the chance to send a chosen chocolate bar secretly to a loved one completely for free. To celebrate, we’re giving a glimpse into the magical journey that the special purple envelopes containing delicious Cadbury chocolate embark on via the Cadbury Secret Santa Express. We are excited to see our much-loved ritual touch more corners of the country, giving people the chance to get into the festive spirit of gift-giving and spreading joy, because there’s a secret Santa in everyone”.
Nicole Dudley, Christmas Brand Manager
Cadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 100,000 treats to over 200 food banks in the Trussell Trust network. The brand will also be making a financial donation to support the Trust’s longer-term mission of fighting hunger in the UK.
The Cadbury Secret Santa Postal Service* will run in the UK from today until 24th December. To find out more, visit secretsanta.cadbury.co.uk.
Choose the recipients favourite Cadbury chocolate with a range of bars offered via the free pop-up postal service including Vegan Plant bar and classic Cadbury Dairy Milk, Oreo, Wholenut, Fruit & Nut, Mini Snowballs and Winter Wonderland bars. For those looking to further elevate their secret Santa gifting, Cadbury chocolate bars and a selection of tasty Cadbury treats can be purchased via Cadbury Gifts Direct and gifted anonymously.
