ALDI PARTNERS WITH TOP CHEF TO HELP FIRST TIME COOKS THIS CHRISTMAS

Aldi has today announced ‘Christmas on a Plate’, the perfect roast dinner delivered to your door by Deliveroo, in collaboration with top chef Neil Rankin. The launch comes as the supermarket’s research reveals 47% of Brits are planning more than one Christmas dinner this year, despite nearly 11m saying cooking a roast dinner is too stressful. Aldi’s ‘Christmas on a Plate’ is a delicious alterative, helping to take the pressure off cooks this festive season.

The partnership with Great British Menu star Rankin and Deliveroo sees a Christmas dinner delivery roll out across select locations in London, Edinburgh and Manchester on Sunday 13th December, giving customers the chance to order a perfectly cooked roast in return for a £5 donation to food charity Neighbourly.

With the option to order either traditional turkey or a vegan meal, the roasts have been expertly curated by Rankin and will include tasty side dishes and ingredients from Aldi’s Specially Selected range.

With this festive season certain to be different to years gone by, Aldi’s research looked at how we’re planning Christmas dinner – a highlight for many. The findings unveiled that one in four (26%) plan to cook the meal themselves, for the first time ever this year.  Rankin will be rooting for first-time cooks, providing expert tips on how to take Christmas dinner from average to amazing, after 51% of the nation say they are going to need expert tips before they can tackle one of the most important meals of the year.

Nearly two thirds (64%) admitted they found cooking a roast difficult citing managing timings (29%); ensuring things are cooked through (14%); and not burning things (11%) amongst the top reasons.

The tumultuous year has also affected Brits’ spending plans, with one in 10 (12%) planning to spend more on Christmas dinner this year than in previous years and nearly a third (30%) doing so to make up for a bad year.

 

Julie Ashfield, Managing Director for Buying at Aldi, comments: 

After a year unlike any other, we want to give our customers a treat by taking the stress out of cooking at home, which is why we’ve partnered with Neil Rankin and Deliveroo to create Christmas on a Plate. Our research has shown that people will be celebrating in many different ways this year, but one thing is for certain – the nation is still gearing up to enjoy an amazing Christmas dinner and that’s where we’re best placed to help, with beautiful food at great value. We believe that everyone should be able to enjoy quality food not just at Christmas, but every day of the year, and that’s why all proceeds of our initiative will go to Neighbourly, supporting local charities and communities.”

 

Unsurprisingly, the nation has gone digital this year, with almost two in five (39%) planning a family video call, and 19% of Gen Z (18-24-year olds) saying they plan to share Instagram stories of their festivities for friends and family to see.

Aldi’s ‘Christmas on a Plate’ roasts will be available for the cost of a £5 charitable donation per meal from Deliveroo’s app. Customers will have the option to also donate more money to Neighbourly charity on the page if they do not wish to order an additional meal. Customers in London, Manchester and Edinburgh will need to keep their eyes peeled for the order page, which will launch at 12PM on Saturday 12th December for pre-order the following day. Shoppers will need to be quick, as always with Aldi’s limited-edition products, once it’s gone, it’s gone.