After helping the world’s best runners smash seven World Records in the past two years, the adidas ADIZERO franchise has undoubtably proven its dominance. And now, adidas is leveraging some of the ground-breaking technology behind the records to launch the new ADIZERO SL. Designed to help runners propel their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe, at a lower price point.
WIN EVERY TRAINING RUN
Made for runners, by runners, the ADIZERO SL is the perfect running shoe for smashing PBs – whether in training or on race day itself. It features:
LIGHTSTRIKE PRO DROP-IN AT THE FOREFOOT – Lightstrike Pro foam, also used in the record-breaking Adios Pro models, is strategically inserted in the forefoot area, designed to propel runners onto their next step.
To celebrate the launch of the ADIZERO SL, and with the aim of enabling more people to get faster and beat their PBs, adidas has launched Project PB, a unique resource designed to help ambitious runners with an opportunity to feel success and experience winning.
Join Project PB by downloading the adidas Running app, joining your local adidas Runners community and following @adidasrunning and @adidasrunners on social. Whether aiming to be at the front of the pack or wanting to beat their personal bests, Project PB will involve a range of elements designed to help improve runners’ performances across a 10K distance with training plans developed by Chris Hinshaw an expert coach specializing in endurance training.
The new ADIZERO SL, launching in two different colorways – pulse mint for women and lucid blue / lucid fuchsia for men – will cost £110.
The product will be available globally from December 1 in store and online.
To find out more, please visit: https://www.adidas.com/running-shoes.
Follow the conversation on Instagram, Facebook and Twitter using #ADIZEROSL and @adidasrunning.
