AC Milan and international lifestyle brand New Era have announced a new partnership, launching an exclusive collection of headwear celebrating the history of the Rossoneri.
The partnership joins two iconic brands that have shaped the world of sports and lifestyle for more than a century, cementing New Era’s status as the global leader in headwear and demonstrating AC Milan’s growing impact across sport, fashion, and entertainment.
“We are excited to be partnering with New Era, one of the most recognisable and iconic lifestyle brands in the world. This deal strengthens our positioning as a versatile and modern football brand, helping us to go beyond the playing field and to reinforce our bond with our global fanbase. We are truly excited by the potential of this partnership and to share with our fans a new range of products that will bring our beloved red and black colours in all corners of the globe.”
Casper Stylsvig, Chief Revenue Officer of AC Milan
The debut collection features a range of classic New Era styles, available in AC Milan’s traditional red and black along with a selection of seasonal colourways targeting lifestyle consumers. Each style features AC Milan’s club crest alongside New Era’s iconic flag logo. The collection will be available to purchase from both New Era and AC Milan online stores and outlets from 30th June 2023 with further styles launching throughout the season.
An exclusive limited edition run of 123 59FIFTY caps, New Era’s most elevated headwear silhouette, will be released on 5th July 2023, highlighting the 123 years since AC Milan was founded in 1899. The fitted style features a black cotton base embroidered to highlight the Club’s seven UEFA Champions League titles and featuring the team’s tagline ‘We The Many’.
To celebrate the launch of the new partnership, AC Milan and New Era will host a special event on Wednesday 5th July at Slam Jam Milano Store, in the heart of Milan’s Brera district. The event, which will start at 19:00 and will be free to attend, will provide the opportunity for fans to purchase the new collection and personalise their headwear with a selection of distinctive patches – to create their own unique piece of sport and fashion culture.
