Abercrombie & Fitch is taking its NFL fashion partnership to the next level for the 2026 season, with an expanded collection, wider distribution and a packed schedule of fan-focused activations.
Following the success of its inaugural collaboration, Abercrombie & Fitch is continuing its role as an Official Fashion Partner of the NFL for a second year, bringing its fashion-led take on NFL apparel to fans across all 32 teams.
The expanded partnership will make the NFL by Abercrombie collection more accessible than ever, with products set to reach new online and physical retail channels through a new partnership with Fanatics.
NFL by Abercrombie Is Expanding Its Reach
For the first time, the NFL by Abercrombie collection will be available through NFLShop.com, NFL stadium stores, official team e-commerce sites and Fanatics.com, alongside Abercrombie’s own stores and website.
The new distribution agreement with Fanatics, the NFL’s e-commerce partner, is designed to give fans more opportunities to discover and shop Abercrombie’s take on team apparel.
Fans can already explore the wider NFL shopping ecosystem through NFL Shop and Fanatics, with the Abercrombie collection joining a growing range of official NFL merchandise.
The collection has also been designed to work beyond the stadium and game day, with Abercrombie focusing on pieces that can become part of everyday wardrobes.
NFL Stars Front Abercrombie’s 2026 Campaign
To mark the new season, Abercrombie will spotlight a selection of NFL players and influential women in sport, celebrating the relationship between personal style, fandom and football culture.
The campaign features Drake Maye of the New England Patriots, Justin Jefferson of the Minnesota Vikings and Jaxson Dart of the New York Giants.
They are joined by CeeDee Lamb, Cooper DeJean, Jaxon Smith-Njigba, Jahmyr Gibbs and Malik Nabers, representing teams including the Dallas Cowboys, Philadelphia Eagles, Seattle Seahawks, Detroit Lions and New York Giants.
The women’s campaign lineup includes content creator Ann Michael Maye, model and content creator Emily Engram, content creator and media personality Claire Kittle, and Diana Flores, captain and quarterback of the Mexico Women’s National Flag Football Team.
The campaign aims to showcase how NFL fans and players can bring their individual style into football culture, both on and off the field.
Clothing for the Whole Family
The 2026 NFL by Abercrombie assortment is also expanding across age groups.
The collection will include men’s, women’s, kids’, baby and toddler styles, with hoodies, sweatshirts, T-shirts, outerwear and other pieces designed with everyday wear in mind.
Selected Abercrombie stores will also carry expanded team-specific collections, giving locations the opportunity to cater to the fanbases in their respective areas.
The retailer will introduce a regular schedule of product drops throughout the season, including co-designed collections with NFL players and personalised styling for selected talent through Abercrombie’s Style Concierge service.
Abercrombie and NFL to Bring Fashion to Major Moments
The partnership will extend beyond clothing, with Abercrombie planning activations around some of the biggest moments of the NFL calendar.
These will include tunnel walks, player arrival moments at selected international games and Super Bowl activations, giving fans more opportunities to see the partnership in action.
With the NFL continuing to grow its presence at the intersection of sport, fashion and wider popular culture, Abercrombie is using its second year as an Official Fashion Partner to further establish its position within the world of football-inspired lifestyle fashion.
Fans can keep up with the latest releases and activations through Abercrombie & Fitch and its social channels, including Instagram and TikTok.
A Growing Intersection Between Sport and Fashion
Abercrombie’s expanded NFL partnership arrives as sports merchandise continues to move beyond traditional jerseys and game-day apparel.
Rather than focusing solely on performance or fanwear, the NFL by Abercrombie collection is designed to offer pieces that can be incorporated into everyday outfits, from casual T-shirts and sweatshirts to outerwear.
For the 2026 season, the combination of a larger product range, increased availability and player-led collaborations looks set to make NFL-inspired fashion more accessible to fans across the league.
