SAINSBURY’S BRINGS BACK HORSE AND CART DELIVERY SERVICE TO CELEBRATE 150th BIRTHDAY

Sainsbury's bring back horse and cart deliveries in London to celebrate their 150th birthday. Going along Whitehall.

 To mark 150 years of Sainsbury’s, the supermarket has today announced a unique horse and cart delivery service available to customers in the South East of England for one day only.

The cart, designed using original Sainsbury’s branding, will deliver groceries to a selection of lucky customers who order their weekly shop online via the Sainsbury’s website (https://www.sainsburys.co.uk/) for delivery on Wednesday 22nd May.

The one-of-a-kind historical delivery service cannot be requested at checkout, meaning individuals will need to wait until the day of delivery to see if their groceries will arrive in this unique way. Those customers lucky enough to receive their shopping by horse and cart will also be treated to their shopping for free.

A Sainsbury’s spokesperson said: “We’re excited to kick off our 150th birthday celebrations in style by bringing our past to life, on the doorstep of the first Sainsbury’s store. From horse and cart in 1869 to same-day delivery via electric van in 2019, we are continually innovating to bring customers the best possible shopping experience. We hope this one-off service brings a smile to those lucky enough to receive their delivery via our most traditional method this week.”

As part of Sainsbury’s 150th birthday celebrations, the supermarket will also be hosting a two-day immersive event at Langley Street, Covent Garden – a short distance from the brand’s first home on Drury Lane. Since 1869: The Sainsbury’s 150 Experience is open to the public and will transport visitors back to 1869 – bringing to life some of the biggest events and industry firsts from the supermarket’s history, from pioneering nutritional information on supermarket products (1961), to introducing the first ever carrier bags made from recycled plastic (1989), through to launching the UK’s first till-free store earlier this year. The event is open to the public from 25th – 26th May.

Sainsbury’s has created a celebratory birthday cake in partnership with renowned Californian pastry chef and author Claire Ptak, who was put into the global spotlight last year for baking the wedding cake for Prince Harry and Meghan Markle. The Citrus and Blossom cake, created in homage to the very first Sainsbury’s store which sold only three products: eggs, milk and butter, will be available at Sainsbury’s cafes for seven weeks from the 22nd May 2019. The recipe will also be available online so that customers can bake the cake at home to enjoy with family and friends.

The horse and cart delivery service will be available to customers living in the South East of England who purchase their shopping online on Wednesday 22nd May. The bespoke service will incur no additional fees.