This Sunday, 200 million fans are predicted to tune in to watch the biggest game in the American Football calendar. But despite the fact that this year’s match is set to attract the highest viewership on record, it’s no secret that Brits are largely unfamiliar with the ins and outs of American football – and only one in ten of us claim to be familiar with the rules.

The hype around the game follows the release of popular American football documentaries like ‘QuarterBack’ on Netflix, and *that* budding romance between the Kansas City Chiefs Travis Kelce and a certain singer. But those worried about attending a viewing party this weekend and feeling clueless need fear not: Popeyes, has you covered.

To help those tuning in for the first time, Popeyes UK – which famously hails from the US and home of American football – has partnered with the UK’s resident expert and former Buffalo Bills coach, Phoebe Schecter, to create a cheat sheet for the game. Designed to bring you up to speed in less than 5 minutes, the guide shares the top fifteen things you need to know before Sunday’s big clash –  from how teams reach the coveted final, to what a ‘Snap’ is, and how to score a touchdown.

But that’s not all, to help Brits put in the night shift when watching the game, Popeyes has announced it will be keeping selected restaurants across the UK open late for delivery for the first time ever on Sunday.* Lucky fans from locations across London, Leicester, Liverpool and Cardiff will be able to get their hands on Popeyes’ iconic shatter-crunch fried chicken until 1am on Monday 12th February – available for delivery right to their door when watching the show.

Katy Brown, Head of Marketing at Popeyes, said: “Popeyes has attracted a huge hype and a cult following across the States – having supplied the food for celebrity weddings and even the Met Gala – and has seen incredible demand since landing in the UK in 2021. Now that we’ve successfully brought our offering across the pond, we want to help Brits enjoy the US’s second best export: American football! We can’t wait to help those new to the game get up to speed, or get our iconic shatter-crunch chicken fix to fans by keeping selected restaurants open late for delivery for the first time ever.”

Phoebe Schecter, NFL expert and former Buffalo Bills coach, added: “The general perception of American football in the UK is that it’s a game with lots of complicated rules –  but actually that’s not the case! In fact, they’re very similar to football and rugby when you boil them down. This weekend’s game is one of the biggest events in the US cultural calendar and is an incredible spectacle. That’s why I’ve teamed up with Popeyes ahead of the big clash to create a handy cheat sheet to help those tuning in for the first time – so they can understand and enjoy the game with their friends, alongside the taste of Popeyes fried chicken!”

What’s more, as a nod to the long-standing tradition of eating fried chicken whilst watching Sunday’s big game, which saw 1.45 billion chicken wings eaten during the show last year, Popeyes® will also be launching two limited-edition Touchdown Wings bundles for four to six friends this weekend.

Designed for sharing with your mates during the game, the meals feature Popeyes Hot Wings which have been marinated for 12 hours in Popeyes’ signature blend of Louisiana herbs and spices. Featuring Popeyes’ iconic shatter-crunch coating, the chicken comes perfectly paired with Popeyes’ Regular Fries and your choice of dips.

  • The Touchdown Wings Bundle for 6: 30 Hot Wings + 6 Regular Fries + 6 Dips, £39.99
  • The Touchdown Wings Bundle for 4: 20 Hot Wings + 4 Regular Fries + 4 Dips, £29.99

The Touchdown Wings Bundles will be available for delivery at popeyesuk.com and by ordering Popeyes® from Uber Eats, Just Eat and Deliveroo nationwide, and until 1am from the specific locations listed. 

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