VERGE Parties with BACARDI AT The Universal Music BRIT Awards After-Party

The annual Universal Music BRITs after-party hosted by Soho House and BACARDÍ Rum, saw guests including, Sam Smith, Cheryl and Liam Payne celebrate one of the most significant nights in the global music industry calendar. Held at The Ned, artists and guests arrived in style with chauffeured BMW cars from the awards.

Liam Payne, Cheryl & Sam Smith/ Picture Credit: Getty Images

Liam Payne arrived fresh from his BRIT Award performance with Rita Ora to be joined at the bash by girlfriend Cheryl. Liam’s ex-bandmate and solo artist Niall Horan arrived soon after, heading straight to his table to enjoy the Bacardi cocktails on offer.

Following a mind-blowing DJ set from Universal artist Jax Jones, Nick Grimshaw took to the decks with Clara Amfo, to be joined by friends Alexa Chung, Troye Sivan, Annie Mac and Sara Cox. Feeling the vibes and kicking off the party in true style, HAIM jumped up on the decks to perform an impromptu dance show, followed by a catwalk to Madonna’s VOGUE – a classic move from DJ Nick Grimshaw over his three year Universal and Soho House after-party tenure.

Haim & Nick Grimshaw/ Picture Credit: Getty Images

Calvin Harris, who arrived with a stylish entourage, was seen greeting Sam Smith after partying with a group of carnival queens. Gary Barlow and Jamie Cullum chatted away over mini-burgers. Ellie Goulding who dazzled in a sequin jacket, arrived just in time to enjoy the set by Radio 1 DJ Clara Amfo.

Calvin Harris and Ellie Golding / Picture Credit: Getty Images

Cocktails by BACARDÍ included a Brits Mojito, B&T, Ocho Old Fashioned and The Ned’s signature Clover 75.* The vast food selection comes from Cecconi’s, Millie’s Lounge, Kaia and Zobler’s all on the Ground Floor at The Ned. The menu includes everything from sausage rolls and shepherds pie to pizzette and spicy tuna rolls.

Drink like the stars with these Brit Awards Themed Cocktails with BACARDÍ 


Clover 75

  • 30ml BACARDÍ Ocho,
  • 20ml lemon juice
  • 20ml raspberry syrup
  • Top with champagne
  • Garnish with an edible viola flower

 Put BACARDÍ Ocho, lemon juice and raspberry syrup into cocktail shaker and shake on ice. Top with champagne and garnish with an edible viola flower.

 

Mojito

  • 50 ml BACARDÍ Carta Blanca Rum
  • 4 lime wedges
  • 12 fresh mint Leaves
  • 2 heaped tsp caster sugar
  • 25 ml soda water / club soda
  • Sprig of fresh mint

Squeeze the lime wedges into glass. Press together the limes & sugar. Add mint. Half fill the glass with crushed ice, add BACARDÍ Carta Blanca & stir. Top with crushed ice, a splash of soda, and a sprig of mint.

 

 

Ocho Old Fashioned

  • 50 ml BACARDÍ 8 Ocho Rum
  • 2 dashes Angostura® bitters
  • 1 splash Water
  • 1-2 TSP Sugar
  • 1 Orange peel

Combine sugar, water, and Angostura Bitters®. Add half the Bacardí 8 Años along with 2-3 large ice cubes, stirring repeatedly. Pour in the second half of the rum and 2-3 more ice cubes, continuing to stir. Express the orange peel over the drink. Drop the peel into the drink to finish.

 

 

B&T 

  • 50ml BACARDÍ Carta Blanca
  • 30ml lime juice
  • 20ml pineapple syrup
  • 2 dashes salt
  • Top with tonic
  • Garnish with a pineapple leaf

Put BACARDÍ Carta Blanca, lime juice, pineapple syrup and salt into a cocktail shaker and shake on ice. Top with tonic and garnish with a pineapple leaf.

 

About Universal Music:

Universal Music UK is a division of Universal Music Group (UMG) and the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.

About Soho House & Co

Soho House was founded in London, in 1995, as a private members’ club for those in the film, media and creative industries. The group has gradually expanded to include 18 Houses globally, as well as 38 restaurants, cinemas, spas and hotels.

Each House is slightly different depending on its location, but the ethos of the Houses has remained the same: to create a comfortable home for a community of like-minded, creative people, wherever they are.

www.sohohouse.com

 

 About BACARDÍ Rum

In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ Rum inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente.

BACARDÍ Carta Blanca Rum has won more than 550 awards for quality and taste making it the world’s most awarded rum.  Today, BACARDÍ Rum is produced mainly in Puerto Rico, following the production legacy set forth by Don Facundo Bacardí Massó – crafted in a five-step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

www.bacardi.com

The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the BACARDĺ group of companies, including Bacardi International Limited.

@2017. BACARDÍ AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED.