I started off using my blog, Disneyrollergirl as a brain dump to park thoughts and observations from my work as a fashion editor, and that’s pretty much still how I use it. That was 2007, and I was working full time so I thought it was better to blog anonymously, as I was revealing the inner workings of the industry and thought my bosses might not be pleased! But of course, that was the bit that most of my readers were interested in. I got started by reading mostly American blogs that had an immediate and conversational tone that I liked. That’s what inspired me to do the same. The irony is that as time has gone on, the blog has become more slick and polished because when you work with brands you have to be a bit more professional.
Where do you draw influence from for your blog?
The blog is my persona as a fashion editor, so the inspiration comes from the industry itself. I read a lot and I like to get out and about. I go to exhibitions, trade shows, showrooms, talks, art fairs, antique fairs, all sorts of places where I will learn something new. I’m extremely curious about lots of things, and fashion taps into everything these days, from art to business to emerging markets to beauty, so I like to gen up as much as I can. I also write freelance for other publications so this means I can pitch fresh ideas. I also love doing editorial shoots for the blog so I try to spend as much time in PR showrooms as I can. I’m inspired by visual imagery, because that’s so important for blogs anyway, so I like browsing through the bi-annuals (Acne Paper, The Gentlewoman, Apartmento) as well as spending far too much time on Pinterest. Oh, and I have amassed several huge towers of books and scrapbooks, so I don’t need any encouragement to draw inspiration from those!
What does a day in the life of Navaz look like?
My day is a 24-hour day, as work, rest and play tend to overlap into each other. I’m trying to cut down on email so I will try to get a bit of emailing out of the way first thing and then get away from the computer, doing appointments, meetings and so on in town. Then I will have another session of emails at the end of the day. I tend to write my blog posts in long hand during the day when I have a gap, then I type them up and upload images etc at night. At the moment though, I’m working on a book so I’m trying to spend whole days at home. That can be solid days of writing (but I start in a local cafe to get my caffeine shot first) and then blogging or admin at night. I will have a couple of evenings where there is a launch or some other event to attend. You have to be visible in this game, but not too much. Luckily for me, I don’t really do the outfit post type blogging so I don’t have to worry about keeping up those sorts of appearances! The best thing about the freelance lifestyle for me is keeping my own hours. I’m very lucky that I can generally avoid the morning commute!
What celebrities would you consider your style icons?
I don’t follow celebrities. I like classic style, so people like Tilda Swinton, Sofia Coppola and Caroline Issa are the ones who tend to pop up most on my Pinterest.
What are three pieces in your wardrobe you can’t live without?
Levi’s 501 jeans (I get these taken up at the Levi’s store), Church’s shoes, Cos coat. That’s pretty much my staple uniform