On Saturday 6th June, clothing and lifestyle brand, Trapstar, joined forces with UK charity Westway Trust, to celebrate the next generation of young talent in a community based football tournament at Westway Sports Centre for Myeloma UK. English singer-songwriter Eliza Doolittle, under-21s Arsenal midfield football player from Finland international Glen Kamara and respected QPR football scouts were among the VIP guests that took their seats to watch the Trapstar Goals Tournament games in the sun.
The Trapstar Goals Tournament saw a total of ten teams â€“ four menâ€™s and six womenâ€™s â€“ compete in a five-aside showdown in the chance of winning the ultimate Infamous Dream Team Cup. Trapstar carefully handpicked each of the teams based on passion, skill and performance which were comprised of Trapstarâ€™s male and female teams, community players from Westway Sports and Hackney Laces and fashion, music and lifestyle brands including the likes of PMR, Puma, Boiler Room Ladies FC, Wonder Kid, Beyond Borders and Food & Lycra.
The Trapstar Womenâ€™s team brought it home for the girls by winning the Infamous Dream Team Cup and after some serious tackling, passing and kicking, PMR were crowned the winners on the boys side.
In addition to the playoffs, Trapstar hosted a charity raffle and auction which consisted of Trapstar product signed by pop songstress Rita Ora and QPR football player Bobby Zamora. A total of Â£750 pounds was raised on the day which was donated to Myeloma UK, a bone marrow cancer for which there is no cure but many effective treatments. Following on from Saturday, further funds have been donated to Myeloma UK on behalf of the Trapstar Goals Tournament event.
Myeloma UK is the only organisation in the UK which details with myeloma and as a rare and relatively unknown cancer; fundraising is a great opportunity to raise awareness about myeloma and the programmes and services the organisation provides to patients and their families.
Co-founder of Trapstar, Lee Trapstar, commented: â€œFootball and its surrounding culture has always been a passion of mine; whether it was kicking a ball at a local pitch as a child or being stuck inside playing ISS & Fifa. It’s always been a goal of mine to create a community based football tournament where all are welcome to attend. It is also exciting to see a vast amount of young but equally skilled players emerging within the scene and knowing that the Trapstar Goals Tournament may even give birth to the next Beckhamâ€.
The Trapstar Goals Tournament acted as a launch for the Trapstar Ball Manipulation scheme – an initiative curated by Trapstar, where members of the core team and recognised talent within football, visit local schools across London to offer expertise, tips and advice on becoming a professional footballer. This initiative is due to launch in September 2015.
Founded in 2006, Trapstar is a lifestyle brand conceived in London by childhood friends Mikey Trapstar, Lee Trapstar and Will Trapstar. The venture began from a bedroom where t-shirts were directly distributed and sold via a pizza box delivery service to loyal followers of the brand. Trapstar produces a variety of androgynous clothing and accessories, which have organically solidified the brandâ€™s stellar reputation and international cult-following and celebrity fanbase including Jay Z, Rihanna, Cara Delevingne, Justin Bieber, Jordan Dunn, Drake, Louis Hamilton, Angela Simmons & more.
All photography was taken by Walid Labri.