Urban artist Pure Evil and fine artist Paul Karslake have been brought together by O2 to reimagine some of the world’s most famous artworks.
The pieces they create give the old artworks a modern twist while also expanding the artists original canvas. What could these famous portraits looked like if the artists had more space? That’s exactly the question O2 want to answer with their new Samsung Galaxy S6 edge smartphone. With the help of Pure Evil and Karslake, we can see a whole new world in these classics.
The original works being reimagined are American Gothic by Grant Wood (1930), The Scream by Edvard Munch (1893), The Son of Man by Rene Magritte (1964), Girl with a Pearl Earring by Jan Vermeer (c 1665), Self Portrait by Vincent Van Gogh (1887), and Whistlejacket by George Stubbs (c 1762).
In this collection, you’ll see Girl with the Pearl Earring on a London bus next to Boris Johnson and The Scream as a reaction to Zayn Malik leaving One Direction.
Pure evil says that, “Taking timeless pieces that I have always admired and reimagining and adding to them has been a motivating challenge, and having the chance to collaborate with O2 has allowed me to really push my creativity to another level in such a way that I haven’t done before. It’s a visually eye-catching campaign and I can’t wait for people to enjoy it as much as I have”.
This exhibition is also the launch of the new Samsung Galaxy S6 edge smartphone that allows the user to see more with its extended screen. If Pure Evil and Karslake can reimagine these classics, think about what new things you can see in your own photos with the new Galaxy S6 edge.
The exhibition is located at Pure Evil’s gallery at 108 Leonard Street, London EC2A 4XS and is open to the public until 23 April.