Nev Schulman, the star of the insanely popular MTV TV Show â€˜Catfish,â€™ is now the faceÂ of Rocawearâ€™s Spring/Summer 2015 Line. Iconix Europe has secured Nev as the face ofÂ Rocawear to continue the success of the brand across Europe.Â Rocawear has already secured key UK high street retailers such as House of FraserÂ and Burton, Iconix Europe looks to expand the brand to more wholesale accounts. NevÂ Schulman follows a line of stars that have previously been photographed for the brand,Â such as Dynamo Magician and Rick Genest.
Daisy Laramy-Binks, Marketing and Creative Director of Iconix Europe comments, â€œNevÂ represents the latest exciting addition to our line-up of Rocawear ambassadors, chosenÂ for their ability to surprise the consumer and embody the evolving perception and
freshness of the Rocawear brand. We are delighted to be working with him andÂ welcoming him into the fashion arena.
Spring/Summer 15â€™ for Rocawear featuring Nev will combine underground streetwearÂ appeal with a cleaner, fitted look, making it commercially viable. The new designs will help to secure Rocawearâ€™s relevance in the European market beyond its streetwearÂ connotations.
The commitment from Iconix Europe is backed with a creative retail plan that offers anÂ intense product presence, in-store support, and cooperative retail communication.Â We look forward to seeing more from Nev and Rocawear!
Check out this behind the scenes footage of Nev for the AW14 Rocawear line: