Marvin Humes chats VOXI “The network made by young people for young people”

VOXI is the new youth mobile network- for the capital fm monster mash up series of live music events which kicks off today! Inspiring students and young people across the UK to follow their dreams , particularly those who are looking to pursue in radio or music careers! Marvin will be performing at the Capital FM Monster Mash up and we got to catch up with him before it all begins!

 

What do you find most inspiring about the VOXI brand?

Marvin: VOXI is a new mobile network created for and by people aged 25 and under. Being a DJ, a lot of the music I play appeals to young people and the values of co-creation and collaboration that VOXI embodies is something I find really inspiring.

Tell us about your role in the industry now, how has this changed since your JLS days?

I present the Capital Late Show every Monday to Thursday from 10pm, and Friday nights on Capital from 7pm. I love it as I get to introduce new music to Capital listeners. Whenever a brand new track comes out, you’ll often hear it first on my show – I love being a tastemaker for the station, it’s something I’ve always wanted to do.

On Sundays I host The Official Vodafone Big Top 40, which is the biggest show on commercial radio in the UK. It’s amazing to be part of that and also to be on the other side of it, as when I was in JLS, the presenters used to call us up and tell us our record had got to number one, and now I do the same thing with the artists today. I love it as I know what they’re going through and how hard they’ll have worked. It’s an amazing feeling.

I also DJ and this summer I’ve been playing in Ibiza with Craig David at his TS5 Pool Party at Ibiza Rocks, and at Tinie Tempah’s Disturbing Ibiza night at Ushuaïa, and was a resident at Pacha. I’ve also been producing my own house tracks. I do TV presenting too, and am just about to host Children in Need with my wife, Rochelle.

How did you get in to the industry, before the JLS days?

I started singing and taking drama classes from the age of seven. I got a part in a West End show when I was 11, then in my teenage years I was in things like Holby City and Grange Hill. But I knew I really wanted to be in a band so I paid for some time in the studio and put together a demo, and then handed out my CDs at industry events. It sounds really old school now! I eventually handed my CD to Simon Webbe from Blue and then joined a band he was putting together. It was an incredible experience and although it didn’t work out, it showed me what it took to succeed. You get a lot of knock backs and you have to be really determined. I hope to inspire young people to realise that if you keep plugging away there can be endless possibilities.

 

What advice would you give to students looking to break into the industry?

I’ve been really lucky to go from having the time of my life in JLS, to carving out a career as a DJ. What I would say is that it’s a slow process. It’s doesn’t happen overnight, you’ve got to work hard and make the most of any opportunity. It’s also a completely different time these days in terms of technology and social media. When I broke into the industry, it was 10 years ago and Twitter had only just become a thing. Now there are endless ways to be seen and heard. The power of social sharing is huge, and the key is uploading content. That’s why VOXI, with endless social media data, is the perfect platform for anyone trying to break into the industry.

Social media really is the number one tool for being seen and heard. I have a singer friend who posted a video of him singing a Stormzy song that featured MNEK, and both Stormzy and MNEK saw it and retweeted it. Now he’s signed and has a record deal. For me, there’s nothing more powerful than that.

What’s the key to sustaining a profile in the industry?

You know what? You just have to work hard. I know how lucky I am to do what I do. I got a lucky break, and I’ve worked extremely hard. Talent obviously plays a part but I think the most important thing is being a good person and working hard.

What do you think of the VOXI proposition and the fact it’s a network created by young people for young people? What benefits do you feel this delivers?

I wish I could qualify for VOXI for a start, but sadly I’m a bit older than 25! The fact that it’s been created by young people is incredible. The way I see it, if I’m part of a DJ line-up at a gig, I want to make sure that the person who’s put the gig together is someone who also DJs or knows the industry. To have a mobile network created for and influenced by people who are 25 and under makes perfect sense. It allows them to be entrepreneurial, connect with like-minded people and be inspired by the different types of content shared by others. Having endless social data just gives you more of a chance to be creative on things like Snapchat, Instagram, and Twitter, which will hopefully help young people move forward in whatever career they want.

Capital’s Monster Mash Up is an exciting venture too, what can we expect from the events?

Capital’s Monster Mash-Up with VOXI is wicked. We did it last year and it was amazing, so I’m so excited about this weekend. It’s a series of three Halloween club nights and it’s basically a massive party with some of the biggest DJs in the world. Everyone really goes to town with their Halloween costumes, makeup and overall transformations.

This year we’re in Liverpool on Thursday 26th then London on Friday night (27th Oct) and Manchester on Saturday night (28th October). I’m threaded throughout the show – I open it and get the crowd all hyped with DJ set, and keep the party going between sets. The line-up this year is unbelievable. We’ve got Kygo, Rudimental, Disciples, Martin Jensen, Sigala, Martin Garrix and loads more. Garrix is the no.1 DJ in the world, there’s no one bigger than him right now. They’re all in the mix, it’s like going to a club to see all your favourite DJs playing the biggest hits right now. It’s going to be a non-stop party, it’s pay day weekend, you know everyone’s going to be there – it’s just a great way to celebrate Halloween.

For those of you unable to attend, keep an eye on the Capital and VOXI social channels for access to exclusive content from the night.

 

 

Tune into Marvin Humes on Capital, Monday – Thursday 10pm – 1am, and Friday nights from 7pm – 10pm. Marvin also presents The Official Vodafone Big Top 40, Sundays from 4pm

 

Capital’s Monster Mash-Up with VOXI is at Liverpool’s Mountford Hall (Thursday 26th October, sold out), London’s Eventim Apollo, Hammersmith (Friday 27th October – tickets available from capitalfm.com) and Manchester’s Academy 1 (Saturday 28th October, sold out).