To celebrate the launch of their latest blockbuster movie, Ghost In The Shell, starring Scarlett Johansson, Paramount Pictures transformed neon art gallery and member’s club, Lights of Soho into a completely interactive and high-tech immersive pop-up experience.
Based on the internationally acclaimed Japanese Manga series of the same name, written and illustrated by Masamune Shirow, Ghost in the Shell tells the story of the fictional counter-cyberterrorist organization Public Security Section 9, led by protagonist Major Motoko Kusanagi in mid-21st Century Japan.
Bringing the film to life, the Soho gallery space has been transformed into a completely immersive and interactive environment using the very latest modern technology. From a 360° holographic Geisha mask and interactive windows to exclusive memorabilia from the film, guests from the world of film and music were transported to a fictional cyber world with the help of London trio, Sälen who hit the decks with a mixture of electro and trip hop beats to set the futuristic tone and keep guests dancing into the night.
Guests Included – Sälen (DJ), The Vamps, Calum Scott, Jamal Edwards, Rob Swires (Knife Party/Pendulum), Konan (Krept & Konan), Avelino, BB Diamond, Dytto, Roshon Fagen, The Vaults, Samuel Bensoussan, Luke Friend, Steph Elsewood, Che Lingo, Jodie Abacus, Ava West, Ray Panthaki, Feed Me.[huge_it_gallery id=”13″]