Fitness enthusiast and TV star, Millie Mackintosh, partnered with Reebok on 3rd March to launch #BreakYourSelfie, a rebellious social campaign which aims to challenge the notion of what beauty is as part of Reebok’s pursuit for us to all ‘Be More Human’.
The campaign encourages people to leave behind the filters, the photoshop and the perfect selfies and show your true self after a workout; thus promoting the fitness movement and rebelling against the idea that you must look perfect at all times. Simply post a picture of your depleted self after a tough workout with the hash tag, and you too could be joining the movement. We are all human, why be ashamed of a little sweat?
Millie Mackintosh joined us in a tough workout at GymBox, where we were encouraged to take 4 different selfies throughout the workout, each one sweatier than the last. Millie said: “I love to push myself as hard as I can when I workout and whilst it was a bit daunting sharing a selfie when I was at my most tired and sweaty, it really was liberating! #BreakYourSelfie celebrates real fitness and hard work – I would encourage everyone to get involved.”
The Brand Director of Reebok UK, James Woolard, commented: “Today’s selfie-culture has us obsessing over projecting images of our most flawless, perfect selves. But maybe we’re at our best and most beautiful when we’re pushing beyond our limits. Join your fellow fitness warriors and let’s see you #breakyourselfie.”
We were each kitted out in head to toe Reebok gym wear, and the new range is absolutely incredible. The Cardio Ultra shoe, which is designed specifically for studio based cardio work outs, was comfortable and stylish.
The shoes are designed with unique, tri-layer foam which provides ultimate forefront cushioning to absorb impact and provide essential rebound between moves. The shoe also features AdaptaMove technology to perfectly support multidirectional movements and TurnZone to allow the foot to turn freely in 360 degrees and pivot smoothly.
Reebok has released an amazing fashion-forward and functional apparel range for studio classes as part of the Cardio collection, including crop tops, leggings, shorts, bras and loose tees. The clothing is designed to allow fitness fans to get the most out of workouts; fusing practicality with style. It is the perfect attire to #BreakYourSelfie; we looked good and we felt even better.
Cardio Ultra and the Cardio Collection is available through Reebok FitHubs and through www.reebok.co.uk RP£80. The ‘Vitamin C’ orange colourway is available exclusively through Intersport, www.intersport.co.uk.
To support the campaign, Reebok athletes and employees, Crossfit, Les Mills, Spartan Race and Gymbox are all getting involved – with GymBox hosting a Break Yourself class in their Holborn gym throughout March and more widely from April. With all this, there really is no excuse to NOT get involved.
After the workout, Millie answered some questions about her regime, and tells us why she believes fitness is SO important.
Q: How often do you work out?
MM: Anywhere between two and six times a week. Ideally I do four to five sessions but I don’t beat myself up if I have a really busy week and cannot stick to that. If I have events or parties to go to, I try to balance it out with a healthy weekend and be flexible with it.
Q: What type of workouts do you do?
MM: I try to do two weights-based sessions a week and for the rest I like to try different classes. I really like the high-intensity, high-energy workouts with no rest, like the #BreakYourSelfie class we did today. You sweat, you feel sick, but it’s set to music, you’re in a group and it pushes you so it is a lot of fun.
Q: So a real mix, do you have a favourite?
MM: I really like the variety, with different activities on different days, but I do especially like to work on my core. My challenge at the moment is to get one pull-up nailed and to do a yoga headstand. I really want to get a pull-up bar installed in my house so I can try it at home!
Q: Why do you love fitness so much?
MM: It is therapy for the brain. No matter how stressful your day is, you have to focus when it comes to your workout and you come out feeling refreshed. It wakes you up and I feel like it gives me loads of fresh thoughts. It’s also the benefit of feeling fit and healthy, it’s not about weight loss for me, it’s about balance – I like to go out, I like to eat good food, so it’s about balancing off those naughty calories.
Q: What’s your secret?
MM: Make it part of your lifestyle and be consistent. It’s quite addictive when you start to see the positive change in your body and whilst it takes time, you have to commit to it.
Q: What do you do to recover?
MM: I swear by a few key things:
- Stretch – I like to do an hour of yin yoga to stretch and relax each week
- Eat well – if you’re burning a lot of calories, get your carbs and your proteins in
- Magnesium baths – I like to take a bath with magnesium salts to help the lactic acid disperse as often as I can
- Rest – this is so important too. Listen to your body and don’t overdo it.
Q: How do you motivate yourself that little bit extra?
MM: There is no quick fix – I tell myself that there’s no point showing up if I’m not going to push myself, it has got to hurt. If your workout is easy it is not going to be doing anything for you and you’re not going to get the results!
Q: What do you think of the #BreakYourSelfie campaign?
MM: Encouraging women to do a really hard workout and to be fit is a really positive message – especially as anyone can take part. It’s not about looking pretty and whilst I do post selfies when I am made-up for shoots, with fitness, it’s a really healthy message and I want to see lots of broken selfies!
To join in the campaign, simply share your post-workout image using #breakyourselfie and tagging @ReebokUK on www.twitter.com/reebokUK, www.instagram.com/reebokUK or direct to the Be More Human Experience here: reebok.com/bemorehuman. You can also join in at your nearest Reebok FitHub store: fitness.reebok.co.uk/Reebok-locator.