To get you caught up on the glory of what is the “I’m Here to Create” campaign, Adidas has launched a second batch of films to show that there is more to the female athlete than a regular routine.
“I’m Here to Create,” is told through a female athlete’s lens and stars famous athletes from the likes of tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, tennis star Ana Ivanović, soccer prodigy Morgan Brian, street athlete Robin Arzon, fitness artist Nicole Winhoffer, to supermodel and entrepreneur Karlie Kloss and DJ Hannah Bronfman, among others.adidas today premiered the next chapter of “I’m Here to Create” films from the brand’s Sport16 initiative.
Take a look at our previous article Adidas Shows That There is More to the Athlete in New Global Campaign.
Highlighting the real stories of authentic female athletes from around the world, “I’m Here to Create” goes into how these female athletes embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation all in the name of sport.
The cleverly effortless and unscripted films are seen through the eyes of female athletes and pull content straight from their social media platforms, showing how they bring their own definition of creativity to sports.
The second string of “I’m Here to Create” films bring you supermodel and entrepreneur Karlie Kloss, global tennis star Ana Ivanovic, professional rock climber Sasha DiGiulian and yoga star Adriene Mishler.
Athletes can join the “I’m Here to Create” conversation via #heretocreate on @adidasUK Twitter, Instagram and Facebook channels and view all films in the series via www.youtube.com/adidas, www.adidas.com/heretocreate.